Why Motion Storyline?
Familiar processes, new frontiers
Content creators are used to using a CMS (Wordpress being the most popular) to create content, but we think of video creation platforms in more of a visual first, pick a template and drop in text methodology.
Motion Storyline allows video creation using the same process you are used to for web creation. This works by enforcing "tracks" for the content or thinking of content as an abstraction. For example a landing page would be promotional content and follows a battle tested format, and Motion Storyline applies this same format using the same content to a video -- the only thing that changes is the target exported format. Things get a more complex when formats introduce a new dimension (time) and content cannot map directly every time - and that's why you have Motion Storyline in your tool belt.
Motion Storyline allows video creation using the same process you are used to for web creation. This works by enforcing "tracks" for the content or thinking of content as an abstraction. For example a landing page would be promotional content and follows a battle tested format, and Motion Storyline applies this same format using the same content to a video -- the only thing that changes is the target exported format. Things get a more complex when formats introduce a new dimension (time) and content cannot map directly every time - and that's why you have Motion Storyline in your tool belt.
Production blueprints for project success
Production tracks are both design templates as well as high concept templates (or opinionated blueprints) for how content is displayed and organized. Get up and running quickly with default presets, then customize globals, branding, project, and individual settings. Need further crafting? No problem - export at any stage. You own all the code that makes up your projects, which can be used as a standalone template.
Intelligent content extraction + content aware templates
Your content can be thought of as an abstraction free from any specific output format - representing video, HTML, or a printed brochure. Copy & paste messaging you want to use in your video from a variety of sources. Transcribe the audio recorded in your videos. Animate feature boxes you have on your home page as a supporting section of a promo video. It all just works.
Learn how
